During my initial presentation, I created brief user personas on prospective owners matching them with a dog breed that would be a potential match for them. This just helped me to get an idea of how the matchmaking process might work.
Through continuing my user research through interviews and surveys, I was able to get a deeper perspective on who I would be creating for and what their needs are. This led me to develop these more detailed user personas.
I have created 5 personas…
User personas are fictional representations of a target audience based on research and data about real users. They are used in various fields, such as product design, marketing, and user experience design. The purpose of user personas is to create a detailed and empathetic understanding of the people who will use a product or service. The main purpose of these personas is to help me develop a user-centred design, meaning the results will be more likely to meet the expectations and requirements of my intended users.
Here are some of the other benefits I have found from building these user personas…