This is arguably one of the most crucial stages in the research process, for several reasons. Competitor analysis will provide me with insights that will help me to create a more effective app. This is a crucial step in the app design process as it helps you understand the strengths and weaknesses of existing competitors in the market. Here are some more reasons why this is such an important step:
- Develop an understanding of Users’ expectations
- Identifying gaps within the market
- Sets a benchmark for design standards
- Differentiation and Unique Selling Points
- Optimising features and functionality
- Inspiration for Innovation
- User experience enhancement
- Strategic positioning
- Market research validation
- Risk mitigation
- Target audience insights
- Marketing and Communication Strategy
The Process
To complete a successful competitor analysis report I will complete this process…
- Identify Competitors:
- List potential competitors in the same niche or industry as your app.
- Consider both direct competitors (offering similar services) and indirect competitors (serving similar needs with different solutions).
- Examine Their Apps:
- Download and use competitor apps to get a firsthand experience.
- Note the user interface, navigation, features, and overall user experience.
- Evaluate Features and Functionalities:
- Make a comprehensive list of features and functionalities offered by each competitor.
- Identify unique selling points, strengths, and areas where competitors might be lacking.
- User Reviews and Ratings:
- Analyse user reviews on app stores and review websites.
- Pay attention to common complaints, praises, and suggestions to understand user preferences and pain points.
- Market Positioning:
- Determine how competitors position themselves in the market.
- Identify their target audience, pricing strategies, and any unique value propositions they emphasise.