Folder one - Research

Have individual journals for both

1. Ideation - (Add an extra sketchbook) all the ways I came up with ideas…
2. Discussing the final Idea I have came up with - SWOT analysis
3. Gantt Chart displaying my timeline for work
4. Competitor Analysis - print out each individually
5. User Research - User Interviews - the script for each user - empathy map
6. User Research - Discuss how you are completing research (See pics for reference)
7. User use cases - user flow maps
8. User Journey Maps for each user
9. User Personas (3)
10. Going out and about - Dogs trust etc.
11. Branding - Brand Voice
12. Physical moodboard - magazine cut outs
13. Photography moodboard
14. Pinterest etc. moodboard
15. Sketching for logos and wordmarks
16. Development for wordmarks, branding etc.
17. BrandGuidelines section on its own