For me personally, the best way to get ideas flowing is through mind mapping. I knew that I wanted to create a product that will make a positive difference to the world, so I thought it would be a good idea to go through the SDGs (Sustainable Development Goals), to see what ideas could accumulate out of them.

Here is some of the points I came up with.






I added stars to the points where I thought I could develop something good from. I have also highlighted the topics which made me feel the most passionate. The ones that struck the most interest for me were…
From there I was able to do some more specific mind mapping.
I also used the process of word association to see what other ideas I could come up with. I found this process very useful, however I still couldn’t seem to put my finger on the idea I was looking for.


I also used the process of word association to see what other ideas I could come up with. I found this process very useful, however I still couldn’t seem to put my finger on the idea I was looking for.