We now have to consider suitable support platforms, social media

Guidelines:

• 10 Pages as a minimum
• Keynote/Powerpoint/PDF
• No presentation required
• File Name format

File Name: lasntname_firstname_launch_stategy.pdf

• 10% of this module
• When it’s due - Week 9 - Tuesday 9th April

Areas for Consideration:

Pre-Launch / Launch / Post Launch

• Teaser Campaigns - Billboards
• App Store Entry
• Launch Website
• Mailing List - Subscription Form
• Social Media - Instagram - X - Facebook
• Funding - Publically Funded? Awards Bodies? Grants?
• Events - Within Dog Shelters
• Merchandise - T-shirt, bandanas for dogs, coffee cup, tote bag, dog accessories, key-rings
• Conferences eg. Crufts