During Semester One, I gathered a lot of inspiration for my brand. This included looking at dog food brands & dog shelters etc. At the beginning of this semester, the brand I have created so far isn’t sitting right with me. I know there is a lot of work needed to make it what it needs to be.
Although I do feel a lot more at ease with my ideas for the brand now, as feel that the app and content have become more specific, meaning I can judge what kind of personality the brand needs better.
My branding from Semester One has a very clinical feel to it. Whilst hearing feedback, it was discussed that it almost could be perceived as a Pet Medicine brand, which I completely agree with. I now know I must inject some fun and bounce into the brand.
I am now looking towards creating a more minimal, yet fun brand. I plan on using vibrant colours and imagery of dogs themselves. These brands above are some of the best examples of what I am going for. Marketing wise, I think this works well. The eye-catching colours & cute pictures of the dogs themselves always lure in the intended audience.