This year I was fortunate to be able to take a trip to Crufts Dog Show, in the NEC Birmingham. My brother and I had a fabulous day and I learned so much about different dog breeds. Not only that, but I got chatting to a lot of dog owners who shared their love and passion for the animals.

I have always wanted to experience the show as I am a huge dog lover, (In case you hadn’t already realised!) but I also took in the businesses & even charities who were there with stalls. I wanted to check out their branding and how they display their products etc.

What I realised is how unique each company/business was. Dog lovers cannot be confined to one genre, as anyone of any age and background can be a dog owner.