Stage 1: IDEA

From my idea, I went on to brainstorm ideas for branding.

• Moodboards
• Case Studies of other brands

Stage 2: Naming

• Brainstorming
• Wishbone - Why I decided against it
• Changing my name - Reasoning and story behind it
• Happy Tales vs. Happy Tails

Stage 3: Understanding and Defining my brand

• Brand Personality
• Brand’s Mission
• Brand Values
• Target Audience Awareness