Here I started by defining my app's mission, vision and values. I needed to realise what helps my brand stand out from the others. What makes it individual… By realising my Unique Selling Point, I can make sure I know how we can stand out.
My brand will represent dogs who can not stand up for themselves. It is giving them a second chance at finding a worthy home. Through the educational and community elements of the app, it will also mean that they have a higher chance of being happy & fulfilled by having a responsible, supported owner.
I find it a lot easier to put my thoughts down on paper, so I scribbled down everything I wanted my brand to represent. For my brand values, I wrote down the main words that came to mind before choosing the 7 most fitting.
