Branding - “Branding is about making an emotional connection.” - Alina Wheeler
5 Phases of Branding -
(Insert screen grab)
Conducting Research - who am I trying to appeal to?
Clarifying strategy - How should I speak to them?
Designing Identity
Creating touchpoints - deciding on how they will interact with your brand
Managing assets - as the brand evolves, maintaining it
Books -
Designing Brand Identity - Alina Wheeler
Marks of Excellence
Logo - Revised Edition (Good for influence)
What is a Brand?
A brand is a unique and distinguishable identity that represents a company, product, service, or individual. It encompasses various elements that contribute to how an entity is perceived by its target audience.
These elements include: